This free Product Marketing Manager job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.
When to use this template
Use this when you're hiring someone to own product marketing — positioning, messaging, launches, and the connection between product and the market. It sits between product, marketing, and sales, so define the focus clearly.
PMM candidates want to know what the role owns most: launches, sales enablement, competitive intelligence, or messaging. Be specific, because product marketing is one of the most loosely defined roles in software.
If you need demand generation or content, use the Marketing Manager or Content Marketer template instead.
Writing tips
- Clarify the focus: launches, messaging, sales enablement, or competitive intelligence.
- Describe how the PMM partners with product, marketing, and sales.
- Emphasize understanding the customer and the market, not just shipping collateral.
- Distinguish from demand-gen and content marketing roles.
- Include the salary range and seniority level.
The job description
Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.
About {{company}}
{{company}} is [what you do]. We're hiring a Product Marketing Manager to sharpen how we talk about our product and help the market understand why it matters.
The role
As a Product Marketing Manager, you'll own positioning, messaging, and launches. You'll be the bridge between product, marketing, and sales — turning what we build into a story the market understands and acts on. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.
What you'll do
- Own positioning and messaging for [the product / your area].
- Plan and drive product launches across teams and channels.
- Create enablement that helps sales tell our story and win.
- Understand our customers and competitors deeply and share what you learn.
- Partner with product on what to build and how to bring it to market.
What we're looking for
- 3+ years in product marketing, ideally in [B2B SaaS / your category].
- A track record of strong positioning, messaging, and launches.
- Excellent writing and storytelling.
- The ability to understand a technical product and its market.
- Comfort working across product, marketing, and sales.
Nice to have
- Experience marketing to [your buyer persona].
- A background in product, sales, or content.
- Experience running competitive intelligence.
What we offer
- Salary range: {{salary_range}}, plus equity.
- [Comprehensive benefits].
- Flexible {{work_type}} working and [PTO policy].
- Ownership of how the market understands our product.
How to personalize
Replace these placeholders before posting:
- {{company}}
- {{location}}
- {{work_type}}
- {{salary_range}}
- {{hiring_manager}}
The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.
Frequently asked questions
- What does a Product Marketing Manager do?
- A Product Marketing Manager (PMM) owns positioning, messaging, and product launches. They sit between product, marketing, and sales — understanding customers and competitors, shaping how the product is described, and creating the enablement that helps sales win.
- What's the difference between a Product Marketing Manager and a Product Manager?
- A Product Manager decides what to build and owns the roadmap. A Product Marketing Manager owns how the product is positioned and brought to market — messaging, launches, and enablement. PMs focus inward on the product; PMMs focus outward on the market.
- What skills should a Product Marketing Manager have?
- Excellent writing and storytelling, a track record of strong positioning and launches, the ability to understand a technical product and its market, and comfort working across product, marketing, and sales. Customer and competitive insight underpins all of it.