This free Marketing Manager job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.
When to use this template
Use this when you're hiring a generalist marketer to own a meaningful slice of growth — running campaigns across channels, producing content, and tying activity back to pipeline. It fits an early or mid-stage team that needs a doer more than a department head.
Marketing JDs go wrong by listing every channel and tool imaginable. Instead, name the two or three channels that matter most to you right now and the metric this person owns. That focus attracts marketers who can actually move your number.
If you need a senior leader to build and manage a marketing team, adapt the responsibilities toward strategy and hiring.
Writing tips
- Name the two or three channels that matter most rather than listing all of them.
- Tie the role to a metric (pipeline, signups, MQLs) so candidates understand how success is judged.
- Be clear about scope: hands-on individual contributor vs. team lead.
- Specify whether content, paid, lifecycle, or events is the center of gravity.
- Include the salary range and reporting line.
The job description
Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.
About {{company}}
{{company}} is [what you do and who you serve]. We're hiring a Marketing Manager to own [the growth area] and help more of the right people discover us.
The role
As a Marketing Manager, you'll plan and run campaigns, create content, and own the channels that drive [your key metric]. You'll work across the company — with product, sales, and leadership — and you'll measure everything you do. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.
What you'll do
- Plan and execute campaigns across [your priority channels].
- Create and commission content that attracts and educates our audience.
- Own [your key metric] and report on what's working and what isn't.
- Partner with sales to turn marketing activity into qualified pipeline.
- Run experiments, double down on what works, and cut what doesn't.
What we're looking for
- 3+ years in a marketing role, ideally at a [B2B SaaS / your category] company.
- Hands-on experience with [your priority channels, e.g. content, SEO, paid, lifecycle].
- Comfort with data — you set targets, measure results, and act on them.
- Strong writing and an instinct for what resonates with your audience.
- A bias for shipping and iterating over endless planning.
Nice to have
- Experience marketing to [your buyer, e.g. technical or HR audiences].
- Familiarity with [your stack, e.g. HubSpot, Webflow, GA4, Ahrefs].
- A track record of building a channel from scratch.
What we offer
- Salary range: {{salary_range}}, plus equity.
- [Comprehensive benefits].
- Flexible {{work_type}} working and [PTO policy].
- The autonomy to own a channel and the budget to make it work.
How to personalize
Replace these placeholders before posting:
- {{company}}
- {{location}}
- {{work_type}}
- {{salary_range}}
- {{hiring_manager}}
The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.
Frequently asked questions
- What does a Marketing Manager do?
- A Marketing Manager plans and runs campaigns, creates or commissions content, and owns the channels that drive a key metric like pipeline or signups. They work across product and sales, measure results, and double down on what works while cutting what doesn't.
- What skills should a Marketing Manager have?
- Hands-on experience in the channels that matter to your business (content, SEO, paid, lifecycle, events), comfort with data and targets, strong writing, and a bias toward shipping and iterating. The best marketing managers tie their activity directly to a number rather than vanity metrics.
- What's the difference between a Marketing Manager and a Growth Marketer?
- A Marketing Manager typically owns a broad set of channels and brand-building activity. A Growth Marketer focuses on rapid, measurable experimentation across the funnel — acquisition, activation, and retention — with a heavier emphasis on data and testing. The lines blur at smaller companies where one person does both.