This free Growth Marketer job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.
When to use this template
Use this when you're hiring a data-driven marketer to run experiments across the funnel — acquisition, activation, and retention — and move a specific growth metric. It's distinct from a broad marketing generalist or a pure content role.
Growth candidates want to know the metric they'll own, the channels in play, and how much analytical and technical work is involved. Be specific, because 'growth' attracts everyone from analysts to brand marketers.
If you need broad marketing ownership, use the Marketing Manager template; if it's content-led, use the Content Marketer template.
Writing tips
- Name the metric this person owns and the channels in play.
- Emphasize experimentation, data, and iteration — the core of growth.
- Clarify how technical/analytical the role is (SQL, tooling, etc.).
- Distinguish from broad marketing and content roles.
- Include the salary range and seniority level.
The job description
Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.
About {{company}}
{{company}} is [what you do and who you serve]. We're hiring a Growth Marketer to run experiments across our funnel and move [your key metric].
The role
As a Growth Marketer, you'll own [your key metric] and run a steady stream of experiments across acquisition, activation, and retention. You'll dig into data, ship tests fast, and double down on what works. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.
What you'll do
- Own [your key metric] and the experiments that move it.
- Run tests across acquisition, activation, and retention.
- Analyze results rigorously and scale what works.
- Partner with product, engineering, and design on growth experiments.
- Build repeatable channels and playbooks from what you learn.
What we're looking for
- 3+ years in growth, performance, or product marketing.
- A data-driven, experiment-led approach to marketing.
- Comfort with analytics and ideally some SQL.
- Hands-on experience across [your priority growth channels].
- A bias for shipping and learning over planning.
Nice to have
- Experience with product-led growth.
- Familiarity with [your growth and analytics stack].
- A track record of building a channel from zero.
What we offer
- Salary range: {{salary_range}}, plus equity.
- [Comprehensive benefits].
- Flexible {{work_type}} working and [PTO policy].
- Ownership of a metric and the freedom to experiment.
How to personalize
Replace these placeholders before posting:
- {{company}}
- {{location}}
- {{work_type}}
- {{salary_range}}
- {{hiring_manager}}
The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.
Frequently asked questions
- What does a Growth Marketer do?
- A Growth Marketer runs experiments across the funnel — acquisition, activation, and retention — to move a specific growth metric. They form hypotheses, ship tests quickly, analyze results rigorously, and scale what works into repeatable channels and playbooks.
- What's the difference between a Growth Marketer and a Marketing Manager?
- A Marketing Manager typically owns a broad set of channels and brand-building activity. A Growth Marketer focuses on rapid, measurable experimentation across the funnel, with a heavier emphasis on data and testing. At smaller companies one person may do both.
- What skills should a Growth Marketer have?
- A data-driven, experiment-led mindset, comfort with analytics (and ideally SQL), hands-on experience in relevant channels, and a strong bias toward shipping and learning. Curiosity and rigor matter more than polish, since the job is finding what actually moves the metric.