This free Content Marketer job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.
When to use this template
Use this when you're hiring someone to own content — planning, writing, and distributing the articles, guides, and resources that attract and educate your audience and drive organic growth. It assumes a hands-on creator, not just a strategist.
Content candidates want to know the format mix (SEO articles, thought leadership, product content), the audience, and how content ties to results. Be specific about the metric this person owns — organic traffic, signups, pipeline — so you attract someone who thinks beyond publishing for its own sake.
If the role is mainly product documentation, use the Technical Writer template; if it's broad demand generation across channels, use the Marketing Manager template.
Writing tips
- Name the content formats and channels that matter most to you.
- Tie the role to a metric (organic traffic, signups, pipeline), not just output.
- Clarify whether they'll write themselves or mostly commission and edit.
- Describe the audience and how technical the content needs to be.
- Include the salary range and seniority level.
The job description
Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.
About {{company}}
{{company}} is [what you do and who you serve]. We're hiring a Content Marketer to build an audience and turn content into one of our strongest growth channels.
The role
As a Content Marketer, you'll plan, create, and distribute content that attracts and educates our audience and drives [your key metric]. You'll own the editorial calendar, write and commission pieces, and measure what works. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.
What you'll do
- Own the content strategy and editorial calendar.
- Write and edit high-quality articles, guides, and resources.
- Optimize content for search and distribute it across channels.
- Measure performance and double down on what drives results.
- Partner with product, design, and sales to source ideas and assets.
What we're looking for
- 3+ years in content marketing, ideally for [B2B SaaS / your category].
- Excellent writing and editing — clear, credible, and engaging.
- A working knowledge of SEO and content distribution.
- Comfort with data and tying content to a metric.
- The ability to grasp a technical product and write about it well.
Nice to have
- Experience writing for [your audience, e.g. engineers or HR leaders].
- Familiarity with [your tools, e.g. Webflow, Ahrefs, GA4].
- A portfolio of content that drove measurable results.
What we offer
- Salary range: {{salary_range}}, plus equity.
- [Comprehensive benefits].
- Flexible {{work_type}} working and [PTO policy].
- Ownership of a channel and the freedom to build an audience your way.
How to personalize
Replace these placeholders before posting:
- {{company}}
- {{location}}
- {{work_type}}
- {{salary_range}}
- {{hiring_manager}}
The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.
Frequently asked questions
- What does a Content Marketer do?
- A Content Marketer plans, creates, and distributes content — articles, guides, and resources — that attracts and educates an audience and drives growth. They own the editorial calendar, write or commission pieces, optimize for search and distribution, and measure how content contributes to traffic, signups, or pipeline.
- What's the difference between a Content Marketer and a Content Writer?
- A Content Writer focuses on producing the writing itself. A Content Marketer owns the strategy too — what to create, for whom, how to distribute it, and how to tie it to business results. Content marketers think about outcomes; writers focus on output.
- What skills should a Content Marketer have?
- Excellent writing and editing, a working knowledge of SEO and distribution, comfort with data and metrics, and the ability to understand a product well enough to write about it credibly. Strategic thinking about audience and outcomes separates great content marketers from prolific writers.