This free Sales Development Representative job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.
When to use this template
Use this when you're hiring a Sales Development Representative to own the top of the funnel — prospecting, outreach, and booking qualified meetings for your Account Executives. It's typically an early-career sales role and often a launching pad toward an AE position.
The details SDR candidates care about are the inbound/outbound mix, the tools and support in place, the target (meetings or pipeline), and the path to promotion. Being clear about the route to AE is one of the strongest things you can put in an SDR job description.
If the role actually closes deals, use the Account Executive template instead.
Writing tips
- Be clear about the inbound vs. outbound mix and the daily activity expectations.
- State the target — meetings booked or qualified pipeline — and the comp structure.
- Spell out the path to promotion (e.g. to AE); it's a top motivator for SDRs.
- Describe the tools and support already in place.
- Include the base salary and OTE.
The job description
Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.
About {{company}}
{{company}} is [what you sell and to whom]. We're growing our sales team and hiring a Sales Development Representative to build pipeline and open doors with the right customers.
The role
As a Sales Development Representative, you'll own the top of our funnel — researching prospects, running outreach, and booking qualified meetings for our Account Executives. It's the front line of our growth and a clear path toward a closing role. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.
What you'll do
- Research and prioritize prospects in [your target segment].
- Run personalized outreach across email, phone, and LinkedIn.
- Qualify inbound interest and book meetings for Account Executives.
- Keep your pipeline and CRM accurate and up to date.
- Share what you learn to sharpen our messaging and targeting.
What we're looking for
- 0–2 years of experience; a strong work ethic matters more than a long résumé.
- Excellent written and verbal communication.
- Resilience, curiosity, and a genuine interest in customers' problems.
- Organization and the discipline to hit daily activity targets.
- A desire to grow into a closing (AE) role.
Nice to have
- Prior SDR or customer-facing experience.
- Familiarity with [your sales stack, e.g. Salesforce, HubSpot, Outreach].
- Experience selling to [your buyer persona].
What we offer
- Base salary {{salary_range}}, with OTE of [on-target earnings].
- [Comprehensive benefits] and equity.
- Flexible {{work_type}} working and [PTO policy].
- Real coaching and a clear path to becoming an Account Executive.
How to personalize
Replace these placeholders before posting:
- {{company}}
- {{location}}
- {{work_type}}
- {{salary_range}}
- {{hiring_manager}}
The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.
Frequently asked questions
- What does a Sales Development Representative do?
- An SDR owns the top of the sales funnel. They research and prospect potential customers, run outreach across email, phone, and social, qualify interest, and book meetings for Account Executives to close. SDRs build pipeline rather than closing deals themselves.
- What's the difference between an SDR and an Account Executive?
- An SDR generates and qualifies opportunities and books meetings; an Account Executive takes those opportunities and closes them. SDRs are measured on meetings or pipeline created, AEs on revenue closed. SDR is often a stepping stone to an AE role.
- How is a Sales Development Representative compensated?
- Typically a base salary plus a variable component tied to meetings booked or qualified pipeline, expressed as on-target earnings (OTE). The variable portion is usually smaller than an AE's. State the base, OTE, and what the variable is tied to clearly in the job description.