Job Descriptions/Go-to-market

Account Manager job description template

Go-to-marketFree & editable

For someone who owns and grows relationships with existing customers.

This free Account Manager job description template is ready to use — copy it, replace the {{placeholders}}, and post your role in minutes. It includes a company intro, a role summary, responsibilities, requirements, nice-to-haves, and compensation, with writing tips and FAQs below to help you tailor it to your team.

When to use this template

Use this when you're hiring someone to own and grow relationships with existing customers — keeping them happy, renewing them, and expanding the account. It overlaps with customer success and sales, so the key is to define where this role sits.

Account manager candidates want to know whether the role owns a revenue number (renewals and expansion) and how it differs from customer success and new-business sales at your company. Be specific.

If the role is mostly about product adoption and support, use the Customer Success Manager template; if it's purely new-business closing, use the Account Executive template.

Writing tips

  • Clarify whether the role owns renewals and expansion revenue.
  • Define the boundary with customer success and new-business sales.
  • Describe the book of business: number, size, and segment of accounts.
  • Highlight both relationship skills and commercial instinct.
  • Include the base salary and any variable.

The job description

Copy the template below and replace the {{placeholders}} and [bracketed notes] with your specifics.

Job description

About {{company}}

{{company}} is [what you do]. Our existing customers are a huge part of our growth, and we're hiring an Account Manager to keep them happy and help them grow with us.

The role

As an Account Manager, you'll own a portfolio of existing customers — building relationships, driving renewals, and growing the accounts over time. You'll be their main commercial point of contact. This role reports to {{hiring_manager}} and is based {{work_type}} in {{location}}.

What you'll do

  • Own relationships with a portfolio of existing accounts.
  • Drive renewals and identify and close expansion opportunities.
  • Be the trusted commercial contact your customers rely on.
  • Spot risk early and work to keep accounts healthy.
  • Partner with customer success and support to deliver value.

What we're looking for

  • 2+ years in account management, sales, or a similar role.
  • A track record of retaining and growing customer relationships.
  • Strong relationship-building and commercial instincts.
  • Comfort with a [SaaS / technical] product.
  • Organization to manage a portfolio of accounts.

Nice to have

  • Experience owning a renewal and expansion number.
  • Background in [your customers' industry].
  • Familiarity with [your CRM and tooling].

What we offer

  • Base salary {{salary_range}}, plus variable and equity.
  • [Comprehensive benefits].
  • Flexible {{work_type}} working and [PTO policy].
  • A book of customers who already love the product.

How to personalize

Replace these placeholders before posting:

  • {{company}}
  • {{location}}
  • {{work_type}}
  • {{salary_range}}
  • {{hiring_manager}}

The bracketed notes — like [your benefits] or [your primary language(s)] — are prompts to swap in your own details. The more specific you are about the actual work and stack, the stronger your applicant pool will be.

Frequently asked questions

What does an Account Manager do?
An Account Manager owns relationships with existing customers — keeping them happy, driving renewals, and growing the account through expansion. They're the main commercial point of contact for their portfolio, balancing relationship-building with revenue responsibility.
What's the difference between an Account Manager and a Customer Success Manager?
An Account Manager is usually focused on the commercial relationship — renewals and expansion revenue. A Customer Success Manager focuses on adoption and outcomes, making sure customers get value. The roles overlap and some companies combine them; others keep commercial and success responsibilities separate.
What's the difference between an Account Manager and an Account Executive?
An Account Executive closes new business; an Account Manager grows and retains existing customers. AEs are measured on new revenue, AMs on renewals and expansion. Together they cover the full customer lifecycle, from first sale through ongoing growth.

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